FINANCIAL AND BUSINESS CONSULTING.

Unlock your company's full potential with the strategic financial guidance of a seasoned CFO.
James Lindsay provides fractional CFO services, bringing extensive experience in driving profitability, optimizing operations, and navigating complex financial landscapes.

Contact info: james@maple-tree.co.uk

Fractional CFO

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Achievement Highlights

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Testimonials


"As one of my Senior Executives, James enhanced Group Finance significantly. Initially by introducing forward looking templates for the Group CEO and CFO to review with the Opcos. Also, he played an instrumental role to reduce Head Office costs by 20%. He was then promoted to include Group Financial Control department. In addition, he played key roles with me on various M&A fronts.
     -- Tim Collier, DMGT Group CFO (FTSE-250)

“Thank you for your excellent work at DMGT. You made a significant contribution in professionalising the finance function”.
     -- DMGT Non-executive Director

“James was an outstanding member of Vodafone’s Finance team during my time as European CFO and Group Controller.
His last role was Finance Director for the Czech Republic. He was instrumental to the turnaround of the business, exceeded budgets in all years and was awarded the « Fit for growth » award at the annual Finance Conference in 2016.
Prior to that James had multiple roles including working directly with me in our regional governance as Controller for Southern Europe, where he established good relationships with all Finance Directors and was involved in the acquisition of Tele2.
From there he moved to our UK operations to get hands on experience as Consumer Finance Director, overseeing pricing and marketing and sales initiatives. He introduced a number of innovative reporting and analysis tools and once again exceeded the functional objectives in all years.”
     -- Margherita Della Valle, Vodafone Group CEO

“As Group Investor Relations Executive, he made a significant impact within the team using his former Equity Analyst background. He helped launch a major investor event to provide an in-depth understanding behind our 4 main operating companies. He then moved to be Financial Controller of the Southern Region giving him direct exposure to local CFOs. After this, he moved to the UK business as Director of Consumer Finance developing his wider team management. Here, he introduced profitability by handset and profitability by channel. Involved in complex negotiations with other franchise stores. Exceeded budgets in all years. Next, Programme Director of global rollout of a complex technology implementation of rolling forecasts with Accenture and Hackett. After this, he was promoted to Senior Leadership Team as CFO Vodafone Czech Republic”
     -- Andy Halford, Vodafone Group CFO (FTSE-100)

"James played a significant role in the commercial turnaround of VF Czech in driving revenue growth and profit expansion. He led his department well and significantly improved employee engagement. Great blend of financial and technical skills. Strong support to me as CEO and would readily hire him again as my CFO."
     -- Vodafone Czech CEO

"I had the pleasure of working with James on pioneering commercial deals that set industry precedents. As a CFO with strong commercial expertise, James excelled at innovating new models that drove success. His unique blend of financial acumen and creative thinking makes him an invaluable asset.”
     -- Vodafone UK, Sales Director, Channel Partnerships

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James Lindsay

Finance Director & Strategic Leader

FCA · Oxford MEng (1st Class)

Senior Leadership & Business Turnaround

DMGT (Daily Mail General Trust) - Director of Group Finance (when taken private)

DMGT is a FTSE-250 sized business which operates in US, UK and Middle East. I reported directly to Group CFO with a view to be his successor in due course.

  • Instrumental in reducing Group central costs by 20% where they remained
  • Set up new dashboards for Group CEO and Group CFO with forward looking metrics for use with their monthly calls with the Opcos
  • Promoted to Director of Group Finance with additional responsibilities for Group Financial Control. Improved cross-working across the departments. Improved internal controls and reduced Audit timelines by 2 weeks
  • M&A: complex spin off of remaining 49% of Euromoney (c.$900m) and one-off special dividend of £200m with Group Company Secretary. Disposal of Genscape and acquisition of the 'I'

VODAFONE

CFO of VF Czech Republic & Member of SLT (equivalent Managing Director)

Business turnaround in VF Czech (£400m rev)

  • As CFO, successfully returned to sustained revenue growth and strong cashflow (EBITDA-capex) growth (double digit in both years).
  • Established Exco commercial reporting and data analytics of key initiatives enabling optimising of revenue growth and customer profitability.
  • Drove significant cost reduction programmes, including reinvesting 50% of savings back into the business to accelerate performance and achieve customer experience KPIs. Remaining 50% helped cashflow margin improvement.

Business turnaround in UK

As FD, Consumer Division, Vodafone UK (£3bn+ rev), returned to revenue/ EBITDA growth.

  • Led financial negotiations with Carphone Warehouse for industry-leading realignment of commissions along 'shared value' customer lifetime lines.
  • Concluded Vodafone UK's successful iPhone contract with Apple.
  • Established new customer value model for performance management and planning for subscription business. Model was rolled out across all Vodafone businesses.
  • Returned to revenue growth and achieved profit targets in each year.

Regional Financial Controller - Southern Europe

Reporting to European CFO (Margherita Della Valle), I supported our businesses in Italy, Spain, Portugal, Malta, Greece and Albania, a diverse portfolio of businesses by scale and market presence, (revenue c. £14bn)

  • Day-to-Day liaison with local CFO/Financial controllers. Managed month-end, budget and forecasts
  • Conducted significant commercial business evaluations, including new tariff launches and fixed network (DSL and fibre) rollouts.

Investor Relations/M&A

As number two in Investor Relations at Vodafone, looked after half sell-side analysts. Significant M&A exposure and key role formulating and setting up an event to simplify Vodafone' story.

MORGAN STANLEY

Technology Analyst

As Technology Equity Research Analyst at Morgan Stanley, member of number one ranked team. Promoted to lead analyst with client responsibilities, including making presentations. Involved in Ericsson's rights issue ($3bn) and Marconi re-listing.

Lead role in creating industry-leading infrastructure research report 'Hopes of Growth Fade' with PA Consulting.

EDUCATION AND PROFESSIONAL QUALIFICATIONS

1999-

FCA - Institute of Chartered Accountants of England and Wales

ACA (Prize-winner)

1987-1992

Royal Grammar School, Guildford

4 A-level at A Grades

1992-1996

Lady Margaret Hall, Oxford University

Master of Engineering Science 1st Class Double Honours Degree with Distinction

Specialised in Electronic Engineering in 3rd and 4th years

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